YSL Make Me Blush
Client: Park Creative (for YSL Beauty)
Location: Metropolis at Metrotown, 4700 Kingsway, Burnaby, BC
Bringing Beauty to Life Through Interactive Design
To launch YSL Beauty’s Make Me Blush collection, RFP Design Group partnered with Park Creative to transform a 15’ x 20’ mall footprint into a vibrant, high-end retail outpost. From illuminated signage to game-based product displays, the project seamlessly combined branding, interactivity, and precision fabrication to deliver a bold consumer experience.
Design & Execution
- Custom Fabrication & Feature Elements
- Pink Light Wall & Signage – Constructed with LED-integrated acrylics and topped with a double-sided Cassandre logo in gold mirror finish.
- Game Tables – “Blush Connect” and Tic Tac Toe tables designed with marble-print bases, pink tops, and embedded lighting for playful engagement.
- Makeup Consultation Stations – Gold-finished tables with LED-lit mirrors, paired with white and gold adjustable stools for a luxurious, functional setup.
- Sofa Loveseat – Custom pink-upholstered seating built with CNC-cut plywood and ergonomic foam layering.
- Interactive Retail Experience
- Power-Integrated Displays – Seamless cable routing for the 85” TV, vending machine, illuminated mirrors, and LED signage.
- Wrapping & GWP Table – Features built-in storage with locking doors, mirror chrome detailing, and branding overlays.
- Mirror Endcaps & Merchandisers – Finished in chrome and gold vinyl with inset shelves and 3D acrylic text.
Challenges & Solutions
- Tight Timeline for Fabrication & Install
With only four weeks from concept to install:
Solution: Leveraged RFP’s in-house digital fabrication and upholstery departments for streamlined production. - High-Traffic Durability Requirements
All materials needed to withstand heavy consumer interaction:
Solution: Utilized reinforced MDF cores, premium laminates, and sealed vinyl to ensure longevity. - Precision Integration of Technology
Electronics had to blend into the aesthetic without visible wiring:
Solution: Designed concealed cable channels and modular power access points in all cabinetry and millwork. - Brand Color Matching
Maintaining YSL’s signature pink and gold tones was essential:
Solution: Fast-tracked material sampling and approval cycles with Park Creative for color consistency.
Impact & Final Outcome
The YSL Make Me Blush Outpost exemplified luxury storytelling in a modular retail format. Through bold design, vibrant materials, and interactive features, RFP Design Group created an unforgettable brand experience that balanced beauty, utility, and scalability. The space drew high engagement from mall visitors and elevated YSL’s presence in one of Canada’s busiest shopping destinations.
