Navigate

01— About Us +

02— Services +

03— Portfolio

04— Contact

Offices

32161 WHARTON WAY,
MISSISSAUGA,

ON L4X 2B6

3236 WHARTON WAY,
MISSISSAUGA,

ON L4X 2C1

Youth to the People


Client: Youth to the People (via Park Creative Studio)
Location: Toronto Eaton Centre, ON

Creating a Bold, Immersive Brand World for Conscious Beauty

Youth to the People, a modern skincare brand rooted in superfood science and social impact, partnered with RFP Design Inc. and Park Creative Studio to bring their traveling outpost to life. Designed as a multi-location activation, the pop-up demanded a highly mobile, interactive, and brand-driven environment that could engage guests and visually communicate the brand’s purpose-led identity.

We delivered a fully integrated millwork and fabrication solution—complete with custom fixtures, signage, and immersive design features—while prioritizing mobility, sustainability, and aesthetic consistency.

 

Design & Execution

  1. Custom Fixtures That Balance Functionality & Form

Juice Bar & Sample Bar:

  • Constructed with double-layer plywood and MDF for clean durability.
  • Corrugated exterior and painted finishes reflect the organic, natural feel of the brand.
  • Integrated acrylic graphic panels and internal shelving for sleek display and storage.

Shelving & Storage Panels:

  • Modular, cleat-mounted systems for rapid on-site setup.
  • Push-through acrylic branding and hidden hardware maintain a clean presentation.
  • Built-in lighting options and product display configurations enhance interaction.
  1. Elevated Brand Details Through Millwork & Materials

Ceiling Panels & Lighting Beams:

  • Suspended architectural elements crafted from precision-cut plywood and acrylic.
  • Mirror inserts and LED strip lights add vertical dimension and immersive glow.
  • Feature cutouts allow for light diffusion and highlight product zones.

Photo Alcove Moment:

  • Custom mirror wall with integrated LED perimeter lighting.
  • Faux greenery and framed backdrops create an Instagram-worthy focal point.
  • Designed to support spontaneous content creation while reinforcing the brand message.
  1. Supporting Fixtures for Mobility & Impact

Signage & Accessories:

  • Corrugated blade signs, flag signs, and vinyl wraps strategically positioned throughout the booth.
  • Sandwich boards and plinths offer additional storytelling and directional support.
  • All graphics designed to be interchangeable to accommodate campaign updates.

 

Challenges & Solutions

  1. Design for Travel & Repetition
    Challenge: Elements needed to be installable, durable, and transportable across multiple cities.
    Solution: Engineered a modular system using cam locks, cleats, and prefabricated finishes to streamline setup and breakdown with minimal tools.
  2. Aligning Brand Voice with Physical Constraints
    Challenge: Translating the bold, clean, and eco-conscious visual identity into physical materials.
    Solution: Sourced sustainable materials like FSC-certified plywood and low-VOC finishes, while balancing aesthetic goals with commercial practicality.
  3. Late-Stage Graphic Asset Delivery
    Challenge: Graphics were not finalized until close to fabrication completion.
    Solution: Designed panels with TBD substrates and easy-insert hardware to allow for quick graphic installation post-fabrication.

 

Final Outcome

The Youth to the People traveling outpost achieved its goal of drawing consumers into a rich, purpose-driven brand experience. RFP Design Inc.’s collaboration with Park Creative Studio produced a visually captivating, modular retail environment that combined sustainable craftsmanship with thoughtful storytelling. With its clean construction, brand-consistent details, and interactive features, the outpost served as a replicable blueprint for future activations—proving that ethical beauty can be beautifully designed.