Monday Swimwear SoHo
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Project Snapshot
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Sector: Luxury retail / fashion
Location: 464 Broome Street, SoHo, New York
Status: Completed / photographed
Project Area: 1,572 SF
Client: Monday Swimwear
Architecture / Design: Sugarhouse Design and Architecture
RFP Scope: Custom retail millwork, display fixtures, display tables, cashwrap, back-lit mirrors, curved metal rails, garment hooks, ADA bench, shop drawings, fabrication, packing/crating, shipping, and coordination-ready detailing.
Executive Summary
Monday Swimwear’s SoHo store was envisioned as a soft, retail experience: warm, minimal, residential, and quietly luxurious. Set inside a historic Broome Street building, the space needed to feel less like a traditional swimwear store and more like a curated showroom, with arched fitting rooms, brass-toned rails, illuminated display niches, burl wood tables, soft drapery, mirrors, warm wood, and layered lighting.
RFP’s role was to fabricate custom fixtures and millwork that could perform in a real retail environment. The package needed to support product merchandising, fitting-room turnover, point-of-sale function, concealed power, lighting integration, shipping, and installation coordination within a historic New York shell..
Design Intent and Operational Requirements
From the beginning, the fixture and millwork package needed to solve for:
Curated merchandising: low-density display for swimwear, apparel, accessories, and lifestyle objects without crowding the sales floor.
Historic site conditions: existing masonry, radiators, storefront elements, skylight conditions, and non-square field conditions required careful coordination and field-aware detailing.
Concealed technical systems: LED lighting, mirror power, POS wiring, data, security, and low-voltage systems needed to be integrated without disrupting the calm front-of-house experience.
Customer comfort: fitting rooms required flattering back-lit mirrors, drapery, garment hooks, seating, and an ADA bench that felt consistent with the rest of the store.
Retail durability: fixtures had to handle daily product resets, hanger movement, customer handling, drawers, doors, storage, and staff use.
Shipping and assembly: custom components needed to be shop-built, packed, shipped, and detailed for clean assembly on site.
Scope Overview
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1) Showroom Display Fixtures
Custom illuminated display niches designed for accessories, folded goods, hats, bags, and curated lifestyle objects.
Integrated LED shelf lighting, concealed wire paths, warm display surrounds, lower storage, and refined shelf alignment created a gallery-like retail presentation.
2) Burled Display Tables
Large rounded display tables built as sculptural furniture pieces.
Walnut burl veneer, rounded corners, internal structure, concealed support logic, and floor-safe glides gave the sales floor a warm, residential focal point for product storytelling.
3) Curved Metal Display Rails
Custom curved brass-toned rails designed to soften the perimeter merchandising and avoid the rigidity of standard retail hanging systems.
The rail package required careful support coordination, separate-part fabrication, sleeve and assembly logic, and clean seam control.
4) Freestanding Display Stands
Slim brass-toned metal stands fabricated for flexible merchandising of feature products and seasonal looks.
The stands used refined metal profiles, weighted bases, set-screw or thumb-screw logic, and compact proportions.
5) Mirrors and Back-Lit Mirror Systems
Back-lit and non-lit mirrors were developed for both showroom and fitting-room use.
The mirror package included slim metal framing, Starphire mirror, concealed mounting, LED coordination, and clean wall integration to support a flattering, premium try-on experience.
6) Cashwrap
Compact built-in cashwrap designed to support staff workflow.
The unit included white oak finishes, soft-close drawers, inset doors, concealed storage, trash accommodation, and coordination for POS power and data.
7) Fitting Room Package
Fitting rooms included back-lit mirrors, drapery coordination, garment hook systems, an ADA bench, and warm wood detailing.
8) Garment Hooks and ADA Bench
Custom maple garment hook bars provided a durable and visible touchpoint for fitting-room use.
The ADA bench combined a clear matte maple base with an upholstered cushion, integrating accessibility into the same furniture language as the rest of the store.
9) Radiator and Existing Condition Integration
Existing radiators, masonry, windows, skylight, and storefront elements were coordinated into the finished design.
10) Back-of-House and Cellar Storage
Behind the calm showroom, the project included practical storage planning for inventory, hooks, adjustable shelving, work surfaces, IT equipment, security equipment, and staff operations.
Material and Finish Strategy
Key principles used across the package:
Warm white oak, maple, and burl veneer for a soft residential feel
Brass-toned metalwork for rails, mirror frames, stands, and accents
Back-lit mirrors and under-lit shelves for hospitality-like warmth
Tile and textured display surrounds for architectural depth
Soft drapery and upholstered seating for fitting-room comfort
Clean, practical laminate and shelving systems in back-of-house areas
Concealed hardware, wiring, and mounting wherever possible
Result
The final environment supports the brand’s relaxed luxury positioning through sculptural rails, illuminated display niches, burl display tables, refined mirrors, soft fitting rooms, and compact operational millwork. The result is a technically disciplined retail package that respects the historic shell while giving Monday Swimwear a showroom experience built for daily use.
