12 Oaks – Interior Design Show Exhibit
Crafting a Premium Trade Show Presence Through Architectural Detailing
Client: 12 Oaks
Event: Interior Design Show (IDS), Toronto
Location: Metro Toronto Convention Centre
Project Overview
RFP Design collaborated with 12 Oaks to deliver a show-stopping booth installation at the Interior Design Show (IDS) in Toronto. The objective was to reflect 12 Oaks’ craftsmanship, material innovation, and brand sophistication through a custom-built, immersive environment. From fluted millwork and LED-integrated walls to meticulously upholstered seating and architectural feature pieces, the exhibit was designed to make a statement—and spark conversation—with interior designers, architects, and industry leaders.
Challenges & Solutions
- High-Volume Foot Traffic & Fast Setup Timeline
Trade show booths must balance aesthetics with resilience while being installable within extremely tight windows.
Solution: All elements were prefabricated, tested, and assembled in our shop. This enabled seamless overnight installation on-site, with integrated lighting and millwork pre-wired and ready to connect.
- Visual Continuity Across Diverse Materials
The booth featured black melamine panels, soft upholstery, LED accents, and fluted detailing—all of which had to align visually.
Solution: We sourced matching Uniboard Classic Black 631 panels, applied consistent matte finishes, and prototyped material junctions to guarantee cohesive transitions between surfaces.
- Multifunctional Zones Within a Compact Footprint
The booth needed to host seating, product storytelling, and visual merchandising—all within a standard show footprint.
Solution: Strategic zoning through millwork walls, freestanding furniture, and integrated graphics helped create a flow that guided visitors organically through the space.
Key Fabrication Details
- Primary Materials:
– 15 sheets of 4′ x 8′ x ½” Uniboard Melamine (Classic Black 631)
– Fluted wall panels
– Acrylic insets and LED lighting elements - Custom Upholstery:
– Seat: Super Soft Memory Foam 3017
– Back: Super Soft Memory Foam 2145
– Stitching: French Seam, Double Top Stitch, Single Piping - Furniture Features:
– Box and waterfall cushions
– Tight and loose backrest options
– Concealed locking storage and display units
Final Outcome
The final outcome was a showstopper. The 12 Oak display stood out amongst the competition, earning the prestigious “Booth of the Year” award at the IDS show. It was a refined showcase of high-quality design and construction. Attendees praised the visual continuity, comfortable lounge zones, and the layered storytelling embedded into every detail—from lighting to material selection. The project captured the essence of what 12 Oaks stands for: timeless elegance, premium craftsmanship, and performance-driven design. RFP’s seamless fabrication and installation process allowed the 12 Oaks team to focus on what mattered—engaging with industry professionals and showcasing their latest product innovations.
